MedTech Investing

HAWKEYE™ Vertebral Body Replacement (VBR) System Launch Coincides With NASS October 22, 2012

In short

Just ahead of this week’s North American Spine Society meeting(NASS), U.S. spinal device company Choice Spine, has announced the launch of its Hawkeye™ VBR System, designed by a surgeon panel with the goal of simplifying vertebral body replacement.

Background

The Hawkeye VBR System will have implants with 6° and 0° of lordosis, 21 different heights, ranging from 10mm-50mm and 2 different footprints–12 mm x 14 mm and 14 mm x 16 mm. The design goal was to simplify the procedure, which the company reckons it has achieved with its easy-to-use instrumentation.

Choice Spine will be exhibiting at NASS this week.

Company comments

Anderson Collins, director of product development, commented, “The HAWKEYE VBR System fills a gap in our product offering and adds another ‘core’ element to our product line to make us more competitive in the current spine landscape. As the spine arena becomes more competitive, we want to make sure that our distributors have the most complete line available to sell to spine surgeons across the country,” he said.

Marty Altshuler and Rick Henson, Choice Spine Principals, are very excited about the new system. “It is important that we continue to complete our product line. With the launch of this new spine system, we are coming even closer to competing with the giants in the spine space. As more and more surgeons begin using our products, we need to make sure we are addressing their needs in the operating room,” said Henson.

Altshuler was very quick to add to the company’s commitment to product development. “It is important that they sell what’s in their bag. We want to make sure that their bag is filled with all the implant systems that they need to address every major spine indication. Our distributors are doing a good job, but with more innovative spine systems, they will be able to compete with other systems currently in the market. This is our commitment. We would not be such a strong company without the commitment from our distribution partners. Collectively, we can move forward by making Choice Spine the choice for every spine surgeon,” he added.

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