New Chief Marketing Officer for Pentax Medical

Imaging specialist PENTAX Medical, has announced that its current “President of the Americas”, David Woods, has been appointed as the new global Chief Marketing Officer (CMO), effective April 1, 2015.


David Woods began his career with Pentax Medical in 1998 as the Director of National Accounts and was promoted to Vice President of Business Development in 2003. In 2004, he was further promoted to president of Pentax Medical, a role he successfully fulfilled for over 11 years, and during which was the recipient of the American Society for Gastrointestinal Endoscopy President’s Award.

In his new role, Woods will oversee product strategy, business development, and branding and communications.

Succeeding Woods in the role of President of the Americas region, is Christopher Burton, most recently Vice President of sales at ProVation Medical. Prior to his latest role, Burton was Senior Vice President of Global Sales and Marketing at Third Wave Technologies.

Company comments

“We are excited to have David bring his skills into our global environment. His expertise, creativeness, and experience will be essential in our strategic efforts to move forward with delivering quality, clinically relevant products and services,” says Global President, Ganesh Ramaswamy. Woods’ commercial experience, thorough customer and market understanding, and product and industry depth effectively position him to take on this critical role within PENTAX Medical’s global business.

On the appointment of Christopher Burton, Ramaswamy says; “Christopher brings a wealth of commercial experience and leadership in the medical-device capital equipment space to our organization. We are excited to have him join the team and contribute to our continued successes.”

Incumbent comments

“I have enjoyed my tenure as president of the Americas region, and I am excited to take this next step as Chief Marketing Officer of PENTAX Medical, and to collaborate with the global organization, as well as key international customers,” says Woods.

Source: Pentax Medical

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