This week’s View From The Med takes a look at product branding and naming in the medical device industry. It may be a bit simplistic to say that if bones are involved the home improvement store is a good place to look for inspiration, because it seems the same protocols apply. A bit simplistic but true.
Find the editorial here.
And enjoy Thanksgiving. Or if you’re not in U.S, just enjoy the weekend.
published: November 23, 2012 in: medlatest Editorial