How To Decide What To Call Your Medical Device

OK so it’s Thanksgiving for those of you on the other side of the pond. No excuses over here though for removing our noses from the grindstone, albeit we’ve taken the opportunity of a bit of festive levity to have a light-hearted look at how companies name their products… and themselves.

This week’s View From The Med takes a look at product branding and naming in the medical device industry. It may be a bit simplistic to say that if bones are involved the home improvement store is a good place to look for inspiration, because it seems the same protocols apply. A bit simplistic but true.

Find the editorial here.

And enjoy Thanksgiving. Or if you’re not in U.S, just enjoy the weekend.

published: November 23, 2012 in: medlatest Editorial

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