How To Decide What To Call Your Medical Device

This week’s View From The Med takes a look at product branding and naming in the medical device industry. It may be a bit simplistic to say that if bones are involved the home improvement store is a good place to look for inspiration, because it seems the same protocols apply. A bit simplistic but true.

Find the editorial here.

And enjoy Thanksgiving. Or if you’re not in U.S, just enjoy the weekend.