Bigger UK Arab Health Presence Planned as British HealthTech Seeks Brexit Bonus

Bookings are now live for Arab Health 2019, where the Association of British Healthcare Industries (ABHI) is upscaling its activities.

Bookings are now live for Arab Health 2019, where the Association of British Healthcare Industries (ABHI) is upscaling its activities.

Background

Attracting over 100,000 attendees, Arab Health is now firmly positioned as the Middle East’s largest medical exhibition, presenting significant opportunities for UK companies to connect with buyers and clinicians in the region.

A recent ABHI member survey that found over half of the UK’s HealthTech companies anticipate exports to the Middle East to increase over the next five years. Hardly surprising then that Arab Health 2018’s UK Pavilion provided the highest visibility to date for the UK’s HealthTech industry. Managed by ABHI for over a decade, the Pavilion played host to over 150 British companies, hospital groups, a range of pioneering surgical simulations and visits from international dignitaries.

Several surgical masterclasses were demonstrated on the Pavilion, including the ground-breaking Ozaki procedure for reconstruction of diseased aortic valve by Royal Brompton & Harefield Hospitals Specialist Care’s (RB&HH) Cesare Quarto. Dubai’s Deputy ruler, Sheikh Hamdan bin Rashid Al Maktoum, also visited the Pavilion, witnessing HCA Healthcare UK’s leading Consultant Spinal Surgeon Colin Nnadi.

Supporting the UK Pavilion, Lord James O’Shaughnessy and Lord Kakkar also heard first-hand from SMEs, as to the strategic importance of the Middle East for British HealthTech.

The 2019 presence will include a UK networking reception, exclusive to UK Pavilion exhibitors. participating companies will also have the opportunity to book personalised meetings with ABHI regional industry experts and attend daily market briefings, providing intelligence as to the Middle East’s market prospects.

Exhibitor comments

Stephen Williams, Sales Director at Intersurgical, who exhibited with ABHI added: “We have always come (to Arab Health) with the ABHI. The British group, all in one place, really attracts people. The Middle East is a growing economy and this exhibition is a great opportunity for us to meet our customers, meet our distributors and do some business.”

ABHI comments

Paul Benton, ABHI’s Managing Director, International added: “The UK Pavilion is a chance to showcase the best of what British HealthTech has to offer. The fact that 2018 was so successful, really highlights just how well thought of UK business is in the Middle East, and we will be delivering even more for companies at Arab Health 2019.”

Source: ABHI

published: April 3, 2018 in: Congresses and Meetings

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