Medtech Marketing Communications Is Like Sweeping Leaves. You’ll Always Miss More Than You Get

OK, It’s perhaps an autumnal metaphor too far, but the point is that companies often don’t bother using the communications tools at their disposal because they either don’t believe in them or they can’t measure their effectiveness.  This week has seen a flurry of press releases associated with the big shows, TCT and NASS. We argue that if you’re going to issue news to draw people to your booth, why don’t you do it the rest of the year round to draw people to your reps? Find it here in our weekly online news editorial.