Eucomed, the European Medical Technology Industry Association, and EDMA, the European Diagnostic Manufacturers Association, have announced the appointment of Serge Bernasconi as Chief Executive of both associations. Mr Bernasconi will succeed Luciano Cattani at Eucomed and Volker Oeding at EDMA on 16 July 2012.
Eucomed and EDMA say they are intensifying their collaboration in certain areas, in line with the decision by their respective membership to join forces in an alliance, so the appointment of one man to head up both is not surprising. By consolidating into an alliance the thought is presumably that it will be better placed to address issues of mutual interest and provide stakeholders with a clear view of the latest technological advances and value-based innovations.
Mr Bernasconi has more than 30 years experience in the world of pharmaceuticals and medical devices, working in companies such as Johnson & Johnson, Schering Plough in US and Europe, and more recently Medtronic. In his capacity as President & International Regional Vice President of Medtronic France, he was elected President of APIDIM (The French Association for the Promotion of Innovation in Medical Devices), and Vice President and Treasurer of SNITEM (French Medical Technology Industry Association).
Dr. Jürgen Schulze, EDMA President, commented on the occasion: “I am very pleased to welcome Serge to lead the teams at EDMA and Eucomed. Serge’s considerable experience will be a great asset to the industries and we are all very much looking forward to building rewarding partnerships that benefit the entire healthcare equation.”
“The time is right to further intensify the cooperation between Eucomed and EDMA. With his experience and strengths, Serge brings a unique mix of skills to the table which make him uniquely positioned to oversee this process and continue the successful journey both associations have taken,” Eucomed Chairman Guy Lebeau MD said on the appointment.
Serge Bernasconi commented on his new position: “I am excited to become part of a team committed to driving value-based innovation in the industry and as such contributing to more sustainable healthcare systems. I am convinced that both associations occupy an excellent position to help in advancing healthcare in Europe. As our Alliance grows stronger, we will become ever more effective in delivering on this promise.”