Pioneer™ Surgical Technology Invests In Key German Market

In short

In a move to expand its foothold in the German market, Pioneer Surgical Technology has announced the creation of Pioneer Surgical Technology Deutschland GmbH, with offices located in Konstanz, Germany.

Background

Founded in Marquette, Michigan in 1992, Pioneer Surgical has developed successful products in the Spine, Biologics, Orthopedics, and Cardiothoracic markets. Pioneer has several facilities throughout the U.S. and in Houten, The Netherlands. The company employs nearly 300 people worldwide. By creating a new base in Germany Pioneer will be positioned closer to its surgeon and hospital customers in this key market.

Company comments

“Our strategy is for Pioneer Surgical Global Spine to be recognized as a market leader in providing innovative surgical solutions that benefit the patient, surgeon and hospitals around the world,” states Jim St. John, Executive Vice President of Global Distributed Spine. “Our goal is to nimbly address individual market needs through a combination of dedicated personnel and customized product offerings tailored to the unique requirements of individual markets as substantiated by careful business analysis.”

The team in Germany consists of five territory managers led by Joerg Maassen, Business Unit Manager – Germany. He says, “Our team is enthusiastic about expanding the presence of Pioneer Surgical Global Spine and becoming a valuable contributor to the overall Pioneer Surgical organization.”

Source: Pioneer Surgical Technology Inc., PR Web