Arab Health is seemingly not just about technology, healthcare providers choosing to tell us how they’re applying it.
Arab Health is indeed a unique event, perhaps the only one that sees healthcare providers showcasing their offerings alongside the medical device industry. Here after all is an event that has the potential to draw customers to specialists, thousands of miles away.
Of course Arab Health sees the usual routine of exhibitors from across medtech industry, shouting from the rooftops about this or that technological breakthrough. Add to these though, two healthcare providing “hotspots” who are using the event to showcase their expertise in applying today’s technologies.
First up is The London Clinic, a private hospital and charity in the heart of London’s Harley Street Medical Area: This group is choosing to highlight one of its latest offerings, the Abbott Medical Infinity™ Deep Brain Stimulation (DBS) System for the treatment of Parkinson’s disease.
DBS is a surgical procedure that involves implanting electrodes into the areas of the brain that control movement. These electrodes are then connected to a pulse generator via fine wires that is placed under the skin in the upper chest or stomach area. When the pulse generator (akin to a pacemaker), is turned on, it delivers precise electrical signals to the targeted area to modulate or disrupt abnormal signals that cause the motor symptoms of Parkinson’s disease.
Mr Erlick Pereira, Consultant Neurosurgeon, explains: “The London Clinic is the first private hospital in the UK to use the innovative Abbott InfinityTM DBS System to treat Parkinson’s disease patients. The electrodes implanted into the brain are segmented, which enables us to precisely steer electrical currents to the desired area in the brain, maximising the therapeutic benefit whilst reducing the potential side effects. We perform DBS with a minimally invasive technique, without shaving the hair and under general anaesthetic for patient comfort.”
The Harley Street Medical Area is a collective of hospitals, clinics and specialists who deliver outstanding patient care through pioneering treatments and cutting-edge technologies. The Harley Street Medical Area Stand is a regular attender of Arab Health and will be located in the UK Pavilion on stand H7E30 – The London Clinic can be found within this stand.
Another healthcare-delivering visitor to Arab Health 2018 is Birmingham (UK)-based Edgbaston Medical Quarter.
Managed by the Calthorpe Estate, EMQ is attracting a rapidly growing healthcare and life sciences community with leading clinics such as Circle Health, Care Fertility, and Re:cognition choosing to have a base within the medical hub.
Located in the heart of the UK, the area has a cluster of medical research and healthcare facilities with specialist care centres, many of which are within walking distance of one another. Part of the “sell” of course is that Birmingham is directly accessible from the UAE via Birmingham International Airport and has strong transport links to London.
This is the second year EMQ have attended Arab Health to showcase the healthcare revolution which it says is taking place in the West Midlands.
The Arab Health Exhibition & Congress, the largest healthcare exhibition in the Middle East, is taking place from 29th January to the 1st February 2018, at the Dubai Convention and Exhibition Centre.