Shoring up your market share by selling on features and benefits is often not enough these days. Educating your clients and helping them organise their treatment choices around your device offerings is the best way to make your offer as compelling as it can be….and build barriers to entry for would-be competition.
We discuss the merits in this week’s slightly tongue in cheek editorial View from the Med here.
published: May 29, 2015 in: medlatest Editorial