Medical Devices Are Invisible. Unless They’re Oscar Pistorius’ Blades

Would you fit tires to your car without selecting them yourself? Nope. Would you even buy toilet paper or deodorant on the same basis? Nope. So why do you let someone else decide which medical device is best for you? Should you be asking more questions? And should medtech companies be including you in their communications campaigns? We discuss.

This week Lady Gaga, King Juan Carlos of Spain and the now-bailed Oscar Pistorius have all been in the news in what could have been medical device stories. Yet somehow the device remains almost invisible.

Our weekly View From The Med editorial discusses medtech brand promotion and whether the industry might be missing a trick by sticking to the convention of avoiding eye contact with the public. Find it here.

published: February 22, 2013 in: medlatest Editorial

Most read

Latest

^