Medical Devices Are Invisible. Unless They’re Oscar Pistorius’ Blades

This week Lady Gaga, King Juan Carlos of Spain and the now-bailed Oscar Pistorius have all been in the news in what could have been medical device stories. Yet somehow the device remains almost invisible.

Our weekly View From The Med editorial discusses medtech brand promotion and whether the industry might be missing a trick by sticking to the convention of avoiding eye contact with the public. Find it here.