Online Now: Why Social Media Should be in Every Medtech Comms Plan

The question is why Social Media are treated with such derision by medtech marcomms professionals when at very worst they’ll enhance the landscape and provide a platform for sales relationships.

We propose a few reasons why medtech industry as a whole is so bad at exploiting what can be a great portal for dialogue with medical professionals and healthcare providers.

You can read this week’s editorial online now here.


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