The question is why Social Media are treated with such derision by medtech marcomms professionals when at very worst they’ll enhance the landscape and provide a platform for sales relationships.
We propose a few reasons why medtech industry as a whole is so bad at exploiting what can be a great portal for dialogue with medical professionals and healthcare providers.
You can read this week’s editorial online now here.
published: October 17, 2014 in: medlatest Editorial