Like night follows day medical device reps are getting smarter. The demands of the job are increasing. The need to be an additional player in healthcare provider teams is increasing. What was once a job for the time-serving journeyman sales rep is becoming the domain of the PhD and the MBA. All of this makes the job of the marketing group that bit less powerful, pitting strategic vision against attainment of short term sales goals.
In this week’s editorial, our “View from the Med” deconstructs what’s occurring and how to play the game as an up and coming marketer.
Find it here to read now or listen to our downloadable podcast from Monday.