Stent Blog Nails Publication Over “Thinly Disguised Marketing Studies”

When is a published paper a thinly disguised marketing study? One man clearly has a view.

We spend our time hunting down announcements, stories, studies, tittle tattle, pretty much anything relevant to the medical device industry and the medical professional. Just occasionally we find a piece that is so on-the-money that we have to point you at it. This time its medical journalist Merrill Goozner’s piece for MassDevice in which he thought-provokingly suggests that just occasionally what makes up published reports of differences in clinical performance between products is “thinly disguised marketing studies”.

It speaks for itself, here.

Source: MassDevice

published: April 18, 2012 in: Cardio, Clinical Studies/Trials, medlatest Editorial, Offline

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