UK Med-Tech Innovation on Display in the ABHI UK Pavilion at MEDICA 2011

If you’re a medical practitioner, you’re probably unaware of it, but Medica is one of the foremost Medical technology exhibitions in the world, virtually taking Dusseldorf over for a week each year at this time.

The ABHI UK Pavilion at MEDICA houses 75 of the UK’s most innovative med-tech companies. MEDICA is a great opportunity to showcase the high quality medical devices that UK companies produce to a global audience, and to enable small companies with innovative products to reach out to overseas markets.

“The UK’s track record in fostering innovation is world class. Britain has an enviable tradition of innovation – as evidenced by 85 Nobel Prizes in science and technology alone.”

Medtech innovation is supported in the UK by a strong research and development base that enables companies to get their ideas transformed into cutting-edge medical technologies. These companies make an important contribution to the UK economy, and to securing the reputation of the UK as a centre of design and manufacturing excellence.

UK Business Ambassador Professor the Lord Darzi of Denham said:

“The UK’s track record in fostering innovation is world class. Britain has an enviable tradition of innovation – as evidenced by 85 Nobel Prizes in science and technology alone. This is largely a result of the quality of our universities and our research base, but it’s also a result of a business environment that encourages innovation to flourish.

“The UK is the number one gateway to Europe and one of the top three countries for inward investment in the world. It benefits from local and global connectivity which creates networks to accelerate business development and commercial success. The UK has a world class science and research base, second only to the USA in terms of output.”

Asked about ABHI’s role in supporting innovative UK companies ABHI Chief Executive Peter Ellingworth said:

“ABHI supports UK companies in achieving export growth, and organising the UK Pavilion at major shows such as MEDICA and Arab Health is great means of enabling small but innovative enterprises in reaching new overseas markets. Thousands of buyers and distributors come to MEDICA each year looking for the latest devices and technologies, and our aim is to give our exhibitors a platform to show what the UK industry can offer.

“We have stepped up our efforts to promote the UK Pavilion this year with a new website [] and a proactive presence on social media networks such as Twitter and Facebook. The vast scale of MEDICA and the sheer quantity of products on offer from companies from all over the world means that you have to work hard to stand out and be noticed.”

Diagnostic devices
Exhibiting for the first time are Max Medical (Hall 16 Stand G20-8). Their product range includes the highest quality diagnostic devices, first aid equipment and medical disposables. To meet their clients increasing demand Max Medical are continuously developing and expanding their product ranges. On display for the first time at Medica will be the MiniproSelf Monitoring Blood Glucose System. This is a small, unique, friendly design, and offers one of the most minimal blood test samples on the market.

Medical Training Aids
Regular exhibitors Adam,Rouilly (Hall 16 Stand G20-2) supply a comprehensive range of medical training aids from Anatomical Models and skeletons to Clinical Skills Simulators and Anatomical Charts. Adam,Rouilly continually improves its existing products in response to customers’ needs and the evolvement and changes taking place in medical education. Following extensive market research, the AR251 Venepuncture and Infusion Arm has been improved utilising improved manufacturing techniques and materials to offer an even more like life training scenario.

Infotainment Arm
Exhibiting in the UK Pavilion for the first time at MEDICA are Colebrook Bosson Saunders(Hall 16, Stand G25-2), leading designers and manufacturers of ergonomic support products. Colebrook Bosson Saunders will launch three new products at the exhibition, including their patient infotainment arm: CBS-Hi1. CBSHi1 has been developed exclusively for the healthcare market to meet the computing and multimedia needs of hospital patients and staff. CBS-Hi1 enables a screen (increasingly used for patients’ healthcare, entertainment, communication and information needs) to be safely mounted to a wall and easily adjusted.

About ABHI
ABHI is a Government “Accredited Trade Organisation” (ATO). As an ATO ABHI organises the official UK pavilions at key medical technology exhibitions around the world. ABHI works closely with UK Trade and Investment and Department of Health International to ensure maximum benefit for UK pavilion exhibitors. This work includes supporting trade missions, and organising events to support and educate UK exporters.

Source: ABHI