Ultrasonic Medical Device specialist Misonix, Inc., has turned to the world of the digital promotional vehicle to make sure its customers and potential customers fully understand the benefits of its BoneScalpel™.
Background
Misonix is an international surgical device company that designs, manufactures and markets innovative therapeutic ultrasonic products for spine surgery, skull based surgery, neurosurgery, wound debridement, cosmetic surgery, laparoscopic surgery and other surgical applications.
Now it has announced the launch of its BoneScalpel app for iPad mobile devices. The new app was designed to educate users on the extensive benefits of the ultrasonic BoneScalpel™ for spine surgery. Users can explore the science behind the BoneScalpel™ with 2D animation of the innovative ultrasound technology, witness the precise cutting and shaving abilities in the video portfolio, and observe the surgical technique used for cutting bone with an interactive 3D spine model. The app also contains extensive material on BoneScalpel’s clinical and economic benefits, key publications and endorsements from distinguished surgeons who have made BoneScalpel a standard of care in their practice.
Physician comments
As Dr. Eric J. Woodard, MD, Chief of Neurosurgery at New England Baptist Hospital explains: “While the use of the BoneScalpel has become standard practice at our institution for performing spinal procedures, for those surgeons without firsthand experience with the device, they need to understand the significant differences and benefits the device affords them. Given the unique ultrasonic mechanism by which the BoneScalpel actually cuts bone, and the safety and efficiency that it imparts to the overall surgical procedure, one of the best ways to illustrate these benefits is through tools like this new app. Having been involved in medical education throughout my career it was an absolute pleasure to contribute to this project by translating one of our surgical techniques into a teaching model with interactive 3D viewing. With this app, surgeons now will better appreciate how the BoneScalpel works and the benefits it will bring to their patients and operating rooms.”
Company comments
“This new iPad app is a significant advancement in our commitment to develop new tools to better communicate with our rapidly expanding global customer base and international stakeholders. We will continue to expand this digital platform through regular updates to include new information, surgical videos, product offerings and functionality, which will be available in the Apple iTunes store. Surgeons around the world now have direct access to the most up-to-date BoneScalpel technical information and they also have the ability to schedule a surgical evaluation directly through the app,” stated Michael A. McManus, Jr., President and Chief Executive Officer of Misonix.
Source; Misonix, Inc.
published: July 24, 2014 in: Orthopaedics, Spine