Pentax Medical Launches New VIVIDEO ENT System in EMEA Markets

PENTAX Medical has launched the new VIVIDEO system in the European, Middle Eastern and African (EMEA) Markets. An advanced ENT videoscope solution, the system consists of a video processor and video naso-pharyngo-laryngoscope (CP-1000 and VNL9-CP).

Background

Pentax Medical says its new VIVIDEO solution brings to market a high quality and affordable High-Definition (HD) video naso-pharyngo-laryngoscope, allowing fiber endoscopy users to affordably transition their practice to video endoscopy. This new easy-to-use technology delivers superior performance and image quality to enhance diagnostic yield and improve patient care.

Through a combination of exceptional HD image quality and enhanced illumination, the VIVIDEO system enables high quality diagnostic examinations in all ENT environments. Its integrated HD video recording will capture and document clinical findings for documentation and comparison.

The new VIVIDEO solution is officially launched in Augsburg, Germany, to an exclusive invited audience of ENT physicians from EMEA who are the first to view and experience the new videoscope.

In addition, the invited group has the chance to visit Digital Endoscopy GmbH, also located in Augsburg. This imaging technology center was acquired by PENTAX Medical´s parent company, Hoya Corporation in 2012 as PENTAX Medical´s European R&D center. Since then, the synergies of advanced imaging technology are already resulting in the expansion of an innovative product pipeline. The VIVIDEO ENT Endoscopic Solution is the first global product to be designed and manufactured in this new European-based facility.

Physician/Patient comments

Commenting on the image quality of VIVIDEO, Dr. Guido Van Den Broek, from Nijmegen, Netherlands, said “Compared to fiber scopes, the image and illumination is a different world.”

Gary R. Wood BSc from London, UK, adds his first experiences towards patient comfort: “I had a patient that said: It is the first time I have been scoped and never felt it.”

Company comments

“The launch of VIVIDEO is yet another illustration of PENTAX Medical’s commitment to improving the clinical and economic value of our products for our customers. The launch of VIVIDEO also marks a milestone in PENTAX Medical’s journey to develop products based on the needs and requirements of our worldwide base of existing and prospective customers,” said Ganesh Ramaswamy, Global President of PENTAX Medical.

“We are very excited to be the first region to launch this superb product. Based on the enthusiastic feedback from the first users, we believe it will have a significant impact on the patient care, diagnostic yield and performance for the ENT market in EMEA,” said Dr. Ismaël Nujurally, President EMEA, PENTAX Medical.

Source: Pentax Medical, Business Wire

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