The Middle East has become a leading market for some UK clinics who now regularly exhibit in the region with the Association of British Healthcare Industries (ABHI).
The UK has always been something of a destination for patients from the Middle East. Harley Street, for example, is long established as the place to go for treatment, offering as it does the latest cutting-edge technologies and clinical expertise.
In recent years Birmingham’s Edgbaston Medical Quarter has been vying for a piece of the pie too. Located in the heart of the UK and just one mile from Birmingham city centre, Edgbaston Medical Quarter is the ‘go-to’ destination for both patients and the medtech industry, delivering cost-effective treatments and rapid clinical trials respectively.
It’s unsurprising then to see both the Harley Street Medical Area and Edgbaston Medical Quarter showcasing their wares at Arab Health, the region’s biggest healthcare trade fair. Both will be back in 2018 as part of the ABHI UK Pavilion. Arab Health 2018 will once again feature a state-of-the art simulated operating theatre, that takes centre stage at the UK Pavilion. It celebrates collaborations between healthcare providers, clinicians and healthcare technology companies, allowing visitors to watch Britain’s best surgeons in action. Confirmed hospitals taking part in the demonstrations include BMI Healthcare, Royal Brompton & Harefield Hospitals (RB&HH) and HCA Healthcare UK.
Speaking on behalf of the Harley Street Medical Area, Simon Baynham, said: “The Middle East is an important market with many patients from the region coming to London for treatment. We are extremely excited to be returning to Arab Health 2018 with most of the area’s world class clinics and hospitals. The ABHI always creates a brilliant environment for us to demonstrate our work, network and showcase world-class healthcare in action.”
Scott Feldman, International Director at BMI Healthcare, added: “BMI Healthcare has worked closely with the ABHI for many years to deliver marketing programmes that showcase our offering at Arab Health, one of the largest events of its kind in the world. Each year they help us bring together world class British expertise and equipment, enabling our surgeons to demonstrate complex skillsets via simulator to targeted, global audiences in the superbly organised UK pavilion.”
ABHI is the industry association for the medical technology sector in the UK and each year takes over 100 healthcare businesses, renowned hospital groups and esteemed clinicians to Arab Health. Hall 7 hosts the UK Pavilion at Arab Health 2018 and TAP grants are available to the value of £2,000 for UK exhibitors. For more information or to book or space contact Scarlett.OSullivan@abhi.org.uk