Covidien is joining forces with the American Lung Association’s LUNG FORCE movement to raise awareness of the threat that lung cancer poses to women. As Education Sponsor of LUNG FORCE, the company is working to promote greater understanding of the disease, November being U.S. National Lung Cancer Awareness month.
The American Lung Association’s inaugural Women’s Lung Health Barometer, sponsored by Covidien, is a survey of more than 1,000 American women ages 18 and older that measures women’s awareness, knowledge and perceptions about lung cancer. Staggeringly the barometer revealed that only one percent of women cited lung cancer as a form of cancer that is top-of-mind for them.
Covidien says it will work to improve the understanding of lung cancer through educational initiatives that reach women and their families on the national and local level. Throughout the campaign, world-renowned thought leaders in lung health will be invited to attend LUNG FORCE Expos around the country to speak with patients, caregivers and health care providers about the latest diagnostic and treatment options available.
To help kick off National Lung Cancer Awareness Month in November, Covidien and the American Lung Association’s LUNG FORCE team, including lung cancer survivors and caregivers, will ring the Closing Bell at the New York Stock Exchange on November 3, 2014
Lung Association comments
“When we surveyed women across the United States, we found an extreme knowledge gap and misperception of the risks of lung cancer,” said Harold Wimmer, National President and Chief Executive Officer of the American Lung Association. “We are pleased Covidien is partnering with us to help us change these perceptions and in our fight to make lung cancer top of mind and a top priority. Earlier diagnosis means more treatment options available and improved patient outcomes.”
“We commend the American Lung Association for identifying the existing lung cancer knowledge gap and look forward to collaborating with the organization in battling this deadly disease that kills more Americans than the next three cancers combined,” said Bryan Hanson, group president, Covidien. “We are committed to working with the Lung Association to educate more people, especially women, about the demographics of this terrible disease and to help remove the stigma that is often associated with it.”
Source: Covidien plc