BIOTRONIK Commits To Asia Pacific With New Offices in Singapore

Abstract

BIOTRONIK has announced the opening of a new regional headquarters location based in Singapore—a move that underscores the company’s strategic commitment to the Asia Pacific region.

Background

Berlin-based Biotronik is a leading manufacturer of high quality products for vascular intervention, implantable cardiac pacemakers and defibrillators, and the pioneer of wireless remote monitoring technology. The company has achieved consistent double-digit growth in revenue during the last seven years, as well as having doubled its job opportunities for employees. In Asia Pacific alone, Biotronik has tripled its revenue over the last five years and now employs more than 250 representatives. Further short-term growth is expected to be driven by a broadly expanded service network, as well as new and innovative product introductions such as the Orsiro, the company’s unique hybrid drug-eluting stent technology for coronary vascular intervention, and Lumax 740, the first ProMRI® ICD in the market, for patients with tachycardia heart rhythm disorder.

Company comments 

“BIOTRONIK will fully leverage the accelerated development of the Asia Pacific countries to further propel the industry-leading growth trajectory that the company has maintained during previous years despite the global economic downturn,” commented Dr. Werner Braun, Global Managing Director, BIOTRONIK. “The economic independence of BIOTRONIK has allowed us to deliver a uniquely sustainable value proposition to our customers—one that includes investment in activities, such as our landmark clinical research program and best-in-class clinical education—in an environment where we have seen our competitors de-investing.”

Braun continued, “Our further plans for full-scale business development in Asia Pacific, which will be coordinated by a highly professional team based out of the new headquarters in Asia, are the latest milestone of many more to come for BIOTRONIK and our customers in this region.”

Why Singapore?

Mr. Kevin Lai, Deputy Director, Biomedical Sciences, Singapore Economic Development Board said “We are proud BIOTRONIK has chosen Singapore to be its Asia Pacific headquarters. Singapore, with its strong regional connectivity and talent base, is well positioned as the strategic base to help companies access, manage and grow the diverse Asia Pacific market.”

Source: Biotronik, medlatest staff