Watch TV and you’re usually being shown how to cook something or asked to vote on who’s the best singer, or served up programming and embedded advertising intended to make you laugh.
Enter your average Operating Room and it’s often the same story (the laughter bit) as medical professionals do their medical professional bit, but also enjoy exercising their wicked and witty banter while performing less amusing tasks.
So why do medical device companies persist in making themselves and their offerings look so straight-laced when it comes to their marketing communications activities?
Yes, this is serious, life-saving/enhancing stuff, but there’s an argument that a bit of clever, witty ad copy might help lighten the mood.
We discuss in this week’s View from the Med, online now here.