We keep coming back to the good old fashioned press release as a key component in our medtech marketing communications plan. Or do we? It seems that a few big companies religiously issue their news through the press release, globally disseminated to journos and pretty much anyone who’s interested, but many companies shun the vehicle, presumably believing themselves to be above that sort of dirty commercial activity.
Yet who would disagree that awareness of a technology precedes its adoption? We argue that however badly written, boring, badly targeted or thought through a press release can be, it can also be the best way of getting your nuggets of news to a wider audience than pretty much any other “push” medium.
Read all about it and more of the week’s news in the new View From The Med, online to fuel your weekend ruminations, here.