Read Medlatest’s Weekly “View From The Med” Now

This week we ponder the black art of medical marketing communications and wonder why it’s all so self-important. Especially, how come the person on the receiving end of medical technology is so ignorant about it? Why do we keep people in the dark about what we do and the incredible advances we report on every week?

Anyway, the take-home is that marcomms for medtech needs a makeover. Read all about it in our weekly editorial, here.